DTC bedding brand.
$3.08M in 12 months.

Affiliate & creator program.

Built and scaled the creator affiliate program into the brand's primary revenue channel. Over the measured window (Nov 2025 – Aug 2026):

• $1,953,593 in creator-attributed GMV across 32,193 items sold, generated from 12,461 affiliate videos and 12,521 LIVE streams.
• 74 creators posting daily on average, 45 producing sales daily — a ~61% sell-through rate on active creators, sustained across the full period rather than spiking around launches.
• $201,823 in commission paid against $1.95M in attributed GMV — a blended commission cost of roughly 10.3% of creator-driven revenue.
• Balanced acquisition mix between Target Collaboration (hand-picked, negotiated creators) and Open Collaboration (self-serve scale), avoiding dependence on a single sourcing motion.
• Sourcing and vetting run through EUKA, Reacher, Kalo Data and FastMoss, with outreach and relationship management coordinated via Discord communities and direct Affiliate Center campaigns.
• Sample seeding managed as a supply-chain workflow — request triage, inventory allocation, dispatch and content follow-up — to protect sample-to-content conversion and prevent stock leakage.

Paid media — GMV Max.

Used GMV Max as the scaling layer on top of proven organic creator content, pushing spend hard while the creative library and product-market fit could support it (Aug 2025 – Aug 2026):

• $3,269,761 gross revenue on $537,188 in ad spend — a 6.09 ROI, with revenue up 764% and spend up 1,499% year over year.
• 48,378 SKU orders driven by paid (+817% YoY) at an $11.10 cost per order.
• A 15x spend increase delivered 8.6x revenue and 8x order volume while cost per order rose only 74% — the expected efficiency trade at that magnitude of scale, accepted deliberately to capture share.
• Creative supply treated as a paid input, routing high-performing affiliate videos into Spark Ads and GMV Max so paid never depended on brand-produced assets (seller content accounted for just 0.51% of GMV).

Channel mix & attribution.

A deliberate structural outcome: revenue is powered by creators, not by brand advertising or seller-produced content.

Catalog & operations.

• Catalog build and listing SEO across the bedding and apparel range — title structure, attribute completeness, keyword targeting and image/variant hygiene to win Shop tab and search placement, which delivered 15.06% of GMV.
• Inventory and fulfilment coordination supporting 45,516 orders and 51,161 units without stockouts breaking creator momentum — supply chain and logistics expertise applied directly to shop operations.
• Returns and refund management: $96,968 in refunds against $1.95M creator-attributed GMV (~5.0%), in range for a bedding and apparel catalog where sizing and fit drive most returns.
• Compliance and account health maintained across a high-volume creator program — policy screening of affiliate content, product claim controls and shop performance metrics.

What drove the result.

• Creator volume run as a system, not a campaign. Sustaining ~74 daily posting creators required a repeatable sourcing → seeding → activation → retention loop with operational discipline behind it, not one-off outreach pushes.
• Paid layered onto proven organic. GMV Max spend could scale 15x only because there was a validated creative library to scale into — which is why ROI held at 6.09 instead of collapsing under the increase.
• Operations kept pace with demand. A 440% increase in orders is a fulfilment problem as much as a marketing win; catalog accuracy, stock availability and returns control protected the growth from unwinding.